The 5 Cognitive Biases That Could Sink Your Business

“Too often we hold fast to the clichés of our forebears. We subject all facts to a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.” (John F. Kennedy, former US president) Humans are creatures of habit. We form opinions and sets of actions…
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5 Tips for Using Reviews to Boost Your Business

“Reviews aren’t just about feedback, they’re about building a relationship with your customers.” (Oprah Winfrey) According to a recent survey, 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation from a friend. There’s no doubt that reviews are having…
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6 Signs it Might be Time to Pivot

“The measure of intelligence is the ability to change.” (Albert Einstein)  Change can be uncomfortable and often we humans love to avoid it. In business, however, being brave enough to embrace change could be the difference between going under and thriving. All business owners should be constantly on the lookout…
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5 Things to Consider When Buying vs Leasing Equipment

“I do not gather things, I prefer to rent them rather than to possess them.” (Jerzy Kosinski, Polish-American writer) Deciding whether to buy or lease equipment can sometimes seem like an impossible choice. There are so many factors at play that it can feel like whatever you do will be…
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The Enormous Benefits of Non-Profit Collaborations

“The unfortunate need people who will be kind to them; the prosperous need people to be kind to.” (Aristotle) Strategic business partnerships are an integral part of any successful business and yet very few entrepreneurs think of the opportunities which arise from partnering with non-profit organisations. Collaborating with NGOs and…
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Why Aren’t You Hitting Your Revenue Targets? 4 Hard Truths

“The only real mistake is the one from which we learn nothing.” (Henry Ford) Without revenue targets, businesses are unable to measure their performance against past years, reward employees, or accurately forecast and plan. Targets set by leaders for individuals or teams can shape morale and expectations for employees and…
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